Choosing the Right Colors to Represent Your Healthcare Brand

Blue represents loyalty and trustworthiness, making it a popular color for many corporate logos in the healthcare space (think Blue Cross Blue Shield, United Healthcare and Aetna). But should your healthcare organization choose blue as your primary color just because it is "safe" and universally accepted?

Version 2.0 Brand Guide

BLUE CROSS LOGO COLOR. CORPORATE LOGO COLOR When using the Premera Blue Cross reversed . logo, the preference is to use the version with the Process Blue bar and …

Version 2.0 Brand Guide

BLUE CROSS LOGO COLOR. CORPORATE LOGO COLOR When using the Premera Blue Cross reversed . logo, the preference is to use the version with the Process Blue bar and cross. For offset printing, if Process Blue is unavailable, reverse the entire logo out to white. The text and figures inside the logo will be either black or blue to best suit the design.

Designing an Office: Choosing Colors That Fit the Company ...

Color can have a surprising effect on people's mood and productivity. Decide what feeling you want your office to evoke. Purple. Violet and purple encourage contemplation. Blue. Blues reflect a calm, clear-thinking mindset. These shades promote stability and help you feel more relaxed. Green.

BCBSM Visual Library06052017 LR

CONFIDENTIAL – Not for use or disclosure outside of Blue Cross Blue Shield of Michigan page 3 Color Palette One voice A palette of harmonious colors helps support the sense of "one …

Application and Underwriting Process Guide

Blue Shield will not refuse to enter into any contract or cancel or decline to renew or reinstate any contract because of the race, color, national origin, ancestry, religion, , marital status, sexual orientation or age of any individual applicant or member . Blue Shield will also not modify

Blue Cross Blue Shield — Optimus Design

Blue Cross Blue Shield. BlueCross BlueShield - "Complex" ... Teaming up with hyconnect again allowed us to use a strict color palette and clean visuals to pull the viewer down a hall of choices to a door that has the answer. After a few rounds of treatments, we settled on a textured watercolor paper look and began rebuilding the elements in ...

BRAND BOOK

There is a version of the tagline to be used for Blue Shield of California, and each of its affiliates: Blue Shield of California Promise Health Plan and Blue Shield of California Life & Health …

Blue Cross Blue Shield — dg

Blue Cross and Blue Shield of Minnesota was on the heels of launching a new plan targeting a younger demographic. ... Specifically, the designers were struggling with the primary blue color, which was dark, heavy and unattractive when tinted. The solution was to remain "blue" through a palette of blue tones, complemented with a palette of ...

Brand quick guide

colors included in our palette. SUBHEAD IN ROBOTO LIGHT Headline in Lora Regular Body text in Roboto Light Example LOGOS The Premera Blue Cross and Blue Cross Blue Shield logos are the most visible part of our identity. Altering them in any way dilutes their value. Logos must be a minimum of 1/2" high with clear white space on all sides.

The Kansas Way | Blue Cross and Blue Shield of Kansas

The two-color logo must combine the symbols in Pantone® 300 (Blue Cross Blue) with the type in black. To account for printing limitations, the Blue Cross Blue Shield Association has developed three acceptable alternative treatments, shown in the examples. If Blue Cross Blue isn't feasible, the appropriate process color build is acceptable.

Blue Cross and Blue Shield of MN - object.design

Blue Cross and Blue Shield of MN. is one of the leading health insurance providers in MN. We helped create their campaign & design system. We partnered with Blue Cross and Blue Shield of Minnesota to create a new campaign for their Medicare audience. The client wanted to reimagine their existing "You + Blue" campaign.

BRAND BOOK

There is a version of the tagline to be used for Blue Shield of California, and each of its affiliates: Blue Shield of California Promise Health Plan and Blue Shield of California Life & Health Insurance Company. Tagline guidelines The tagline font color should be 61% black, and sized to be subtle, yet visible (a

Home | Blue Cross and Blue Shield of Kansas

Blue Cross and Blue Shield of Kansas offers a variety of health and dental insurance plans for individuals, families and employers located in Kansas. Individual and family plans If you live in Kansas and are not eligible for coverage through an employer, Medicare or Medicaid these medical and dental plans are for you.

Home | Blue Cross and Blue Shield of Kansas

Blue Cross and Blue Shield of Kansas offers a variety of health and dental insurance plans for individuals, families and employers located in Kansas. Individual and family plans If you live in …

brand guidelines - Blue Shield of California

The Blue Shield symbol should always contain the asclepius (the snake and staff symbol). It should not be confused with the Blue Shield Icon (the "Icon") described in Section 4. The registration mark diameter is equal to the distance from the tip of the Blue Shield symbol to the tip of the white shield in its interior.

APoDESIGN

Blue Cityscape for BCBS of Kansas City by Michael and Andrea Regnier. 11ft by 60ft of printed back lit glass panels in the lobby of the Blue Cross Blue Shield Headquarters in downtown Kansas City. The connection to local community is one of the main pillars of BCBS values, represented in this creative interpretation of the KC skyline.

Blue Cross Blue Shield

The Blue Cross Blue Shield Association is an association of 35 independent, locally operated Blue Cross and/or Blue Shield companies. The Economic Impact of Caregiving Learn how uncompensated care for loved ones with serious medical conditions is affecting caregivers and the U.S. economy.

Blue Cross and Blue Shield of MN - object.design

Blue Cross and Blue Shield of MN. is one of the leading health insurance providers in MN. We helped create their campaign & design system. We partnered with Blue Cross and Blue …

BCBSM Visual Library06052017 LR

CONFIDENTIAL – Not for use or disclosure outside of Blue Cross Blue Shield of Michigan page 3 Color Palette One voice A palette of harmonious colors helps support the sense of "one voice" and contributes to the uplifting and cohesive representation of the BCBSM brand identity. A note on white space Not typically defined as a color, white ...

Blue Shield of California | California Health Insurance

Login or become a Blue Shield of California member and explore providers, plans and member benefits

Health Care Service Corporation (HCSC) | Health Care ...

Blue Cross and Blue Shield Companies Reach an Agreement in Subscriber Multi-District Litigation. Read more. COVID-19. The health, safety and well-being of our members, employees and the communities we serve is our top priority. We're committed to helping you stay informed about COVID-19 and access the care and coverage you need.

brand guidelines - Blue Shield of California

The Blue Shield symbol should always contain the asclepius (the snake and staff symbol). It should not be confused with the Blue Shield Icon (the "Icon") described in Section 4. The …

Choosing the Right Colors to Represent Your Healthcare Brand

Blue represents loyalty and trustworthiness, making it a popular color for many corporate logos in the healthcare space (think Blue Cross Blue Shield, United Healthcare …

Blue Cross Blue Shield — Optimus Design

Blue Cross Blue Shield. BlueCross BlueShield - "Complex" ... Teaming up with hyconnect again allowed us to use a strict color palette and clean visuals to pull the viewer down a hall of …

Colors | Blue Cross Blue Shield of Nebraska Colors | BCBSNE

This secondary palette also includes BCBS White and BCBS Black to allow a full range of contrast. To complement and accent, we have a tertiary color palette of three warm colors: BCBS Light Brown, BCBS Brown and BCBS Red. An Important Note on Color. These colors are targets by which our color equity success can be gauged.

Blue Color Palettes - Color Hunt

Discover beautiful Blue color palettes on Color Hunt. Blue Color Palettes Find a great color palette from Color Hunt's curated collections

The Kansas Way | Blue Cross and Blue Shield of Kansas

The two-color logo must combine the symbols in Pantone® 300 (Blue Cross Blue) with the type in black. To account for printing limitations, the Blue Cross Blue Shield Association has …

Colors | Blue Cross Blue Shield of Nebraska Colors | BCBSNE

This secondary palette also includes BCBS White and BCBS Black to allow a full range of contrast. To complement and accent, we have a tertiary color palette of three warm colors: …